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But he says that he’ll never go back to Android because he likes that he can wear AirPods and take phone calls while walking his Catahoula leopard dog, Teddy.
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After years of using a free Android phone, he now pays $11 a month for the iPhone. The laborious process inspired him to buy an iPhone 13, which connects the AirPods instantaneously. He gave in this year after his family gave him a $99 pair of Apple’s wireless AirPod earbuds.Įach time he wanted to use the AirPods on his Android phone, he had to manually sync them.
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For more than a decade, he took pride in being what he called an “Android renegade.” He owned a series of LG and Motorola phones, even as his son and other family members pressed him to buy an iPhone. Storrs, who is 49, has been subjected to the same pressure. “They don’t want to be treated differently.” Storrs, an Army retiree who lives in El Paso. The stigma associated with having green text messages is so pronounced that when it came time for Dave Storrs’s 14-year-old son to get his first smartphone, the teenager told his father that he wanted an iPhone or no phone at all.
Many choose it over Android because Apple’s messaging service, iMessage, will turn the color of messages from its default blue to green if a non-iPhone user is in a messaging group. Nearly 90 percent of teenagers own an iPhone, according to Piper Sandler, an investment bank.įor young people, iPhones equal inclusion. In the United States, the iPhone’s popularity is expected to widen in the years ahead. The iPhone has avoided wobbles with a reliable blueprint: Apple annually updates the iPhone’s spare but sleek design and reliable software, and brings it to the masses with an operations machine that assembles 200 million flawless iPhones a year with military precision. Huawei, which was popular in China, floundered in 2020 after the Trump administration blocked it from buying U.S. Samsung faltered in 2016 when the batteries in its flagship smartphone spontaneously combusted. Two of its biggest challengers, Samsung and Huawei, have stumbled in recent years. And customers, like brand-loyal car buyers, are more likely to buy another iPhone than switch to Google’s Android operating system.Īpple has also been lucky. Wireless providers, much like auto dealers, offer discounts and monthly payment plans that make it more affordable to buy the latest model. Like a car, iPhones last for years and can be resold to offset the purchase of a new one. It has done so despite being the industry’s priciest device.Īpple has overcome price sensitivity by creating a business that is reminiscent of U.S. Over the past two years, sales of Android smartphones have plummeted, but the iPhone has suffered only modest declines because it’s been winning new customers. The gains have helped it claim about a fifth of the world’s smartphone sales, up from a low of 13 percent in 2019.Īpple has expanded its smartphone empire as the broader industry has faltered. In the United States, the iPhone’s largest market, the device now accounts for more than 50 percent of smartphones sold, up from 41 percent in 2018, according to Counterpoint Research, a technology firm. Over the past five years, the iPhone has increased its percentage of total smartphones sold around the world while expanding its share of sales in four of the world’s largest regions: China, Japan, Europe and India. Remarkably, at an age in which most consumer devices have lost some of their appeal to users, Apple has increased its share of smartphone sales over less expensive rivals. On Tuesday, Apple will unveil the 17th iteration of its flagship product. It was supposed to happen with smartphones.
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This was true for televisions, personal computers and portable music players. There’s a general rule about consumer electronics: The older a device becomes, the more competitors appear and prices fall.
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